中国摩托“骑”进欧洲核心市场

Core Insights - The Chinese motorcycle brands are gaining significant market share in France and Europe despite an overall decline in the motorcycle market, attributed to their reliable quality, innovative technology, and high cost-performance ratio [1][3] - CFMOTO has emerged as a leading brand in France, with new registrations reaching 4,741 units and a market share of 3.4%, surpassing established brands like Suzuki, Piaggio, and KTM [1][3] Market Performance - The overall sales of two-wheeled vehicles in France declined by 11% in the first nine months of 2025, while Chinese brands showed exceptional performance [1] - CFMOTO's market share growth indicates a shift in consumer preference towards Chinese brands, which are now competing closely with industry giants like Honda [1] Technological Advancements - Chinese brands are no longer solely relying on price advantages; they are offering more technologically advanced features at similar price points [3] - For instance, Zontes introduced a scooter equipped with dual cameras for rear visibility, showcasing advanced digital technology [3] Brand Expansion - The success of CFMOTO is encouraging other Chinese brands like Zontes, Benda, and QJmotor to accelerate their entry into the European market, providing diverse options to meet various consumer needs [3] - The competitive pricing of these brands is even impacting the European second-hand motorcycle market [3] Future Outlook - Industry experts suggest that Chinese motorcycle brands should continue to strengthen their technological and pricing advantages while also focusing on brand culture development and building sales and service networks for deeper market penetration [3]