吴向东要靠新CEO挽回业绩还是变相给他“发钱”？

Core Viewpoint - The recent CEO change at Zhenjiu Lidu reflects the company's response to poor performance under Yan Tao, with Tang Xiangyang taking over to drive operational improvements and growth [5][6]. Group 1: Leadership Changes - Yan Tao will step down as CEO but retain his role as executive director and vice chairman, while Tang Xiangyang, who previously led Lidu Liquor, will assume the CEO position [1][5]. - Tang Xiangyang, aged 57, has a history of successfully turning around Lidu Liquor, achieving over 500 million yuan in profits over the past decade [3][5]. Group 2: Financial Performance - Zhenjiu Lidu reported a revenue of 2.497 billion yuan for the first half of the year, a year-on-year decline of 39.58%, and a net profit of 575 million yuan, down 23.54%, although the net profit margin increased by 26.56% [5][10]. - The company’s performance is part of a broader trend in the Chinese liquor industry, where many firms are experiencing revenue declines [8][10]. Group 3: Market Context - The overall liquor industry is under pressure, with 20 A-share listed liquor companies reporting mixed results, where 14 experienced revenue declines, and only 6 showed growth [8][10]. - Zhenjiu Lidu's strategy to reduce costs and improve efficiency has shown some effectiveness, as indicated by the increase in profit margin despite the drop in revenue [10]. Group 4: Operational Metrics - The company has seen a decrease in retail partners, with 499 fewer retailers and 72 fewer experience stores, indicating a significant operational challenge [10]. - The revenue breakdown for the first half shows that Zhenjiu contributed approximately 1.4907 billion yuan (59.7% of total revenue), Lidu contributed about 611.7 million yuan (24.5%), and Xiangjiao contributed around 277.2 million yuan (11.1%) [10].