Core Insights - Polestar, a luxury electric vehicle manufacturer once compared to Tesla, is facing scrutiny following the closure of its last physical store in China, located in Shanghai [1] - The company has shifted to an online sales model, indicating a strategic adjustment to better align with the rapidly changing consumer demands in the Chinese market [1] - Sales figures for Polestar in China have been disappointing, with only 69 units sold in the first half of 2025, and total sales from 2021 to 2023 showing a downward trend [1] Sales Performance - In contrast to its struggles in China, Polestar's global sales have been robust, with 44,482 units sold in the first three quarters of the year, representing a year-on-year increase of 36.5% [2] - The CEO of Polestar, Michael Lohscheller, noted that the company has maintained growth in the third quarter, achieving sales levels comparable to the entire year of 2024 [2] - Despite facing external challenges, Polestar's product lineup and strong order volume are expected to support growth in the fourth quarter [2]
关闭最后一家门店 曾对标特斯拉的极星汽车调整在华业务模式