Zhong Guo Min Hang Wang·2025-10-15 07:46Core Viewpoint - China Southern Airlines (CSA) has officially launched a comprehensive upgrade plan for in-flight dining services, focusing on higher quality meals to enhance passenger flying experiences [1] Group 1: New Dining Experience - CSA has conducted market research to understand passenger needs, leading to the introduction of the "CSA Food Map" initiative, which aims to offer diverse and flavorful meals based on seasonal changes and regional specialties from 16 locations, including Guangzhou, Beijing, and Urumqi [3] - In the autumn season, CSA will feature classic Cantonese dishes such as Lingnan Baihua Chicken and Taro Braised Pork Rice in the Guangzhou region, aligning with the upcoming Greater Bay Area 15th Games [3] - The new dining experience will include seasonal updates to in-flight products, tableware, and fragrances, enhancing the overall atmosphere and comfort for passengers [3] Group 2: Engagement with Passengers - CSA has initiated the "Gourmet Ambassador" program to recruit frequent travelers, food industry experts, and well-known aviation bloggers to form a team that will participate in immersive tasting activities, contributing to the development of in-flight meals [5] - The first batch of Gourmet Ambassadors has been appointed, and CSA plans to continue inviting travelers and professionals to join this initiative to improve in-flight dining quality [5] Group 3: Service Philosophy - CSA emphasizes a service philosophy centered on "intimacy, harmony, precision, and detail," aiming to elevate service quality to higher standards while closely monitoring changes in passenger demands [8] - The company is committed to infusing warmth and craftsmanship into every service detail, continuously optimizing the dining experience to meet passenger expectations [8]