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Core Insights - The billiards industry is experiencing growth despite economic downturns, with increasing consumer interest and investment opportunities [5][6][8] Group 1: Industry Trends - Billiard halls are evolving from traditional venues to self-service, smoke-free environments, catering to a wider demographic [3][4] - The consumer base is diversifying, with a mix of competitive players and those seeking leisure, leading to varied pricing models from low-cost to premium offerings [4][8] - The number of registered billiard-related businesses in China reached 55,000 in 2024, a year-on-year increase of 33.39% [8] Group 2: Investment and Events - Significant investments in billiard brands have been made, including over 100 million yuan in funding for self-service billiard brand Xiao Tie by Tencent in 2023 [6] - Billiards will be featured as an official event in the 2025 Chengdu World Games, with high-profile competitions attracting international players [7] Group 3: Consumer Behavior - The target demographic for billiards primarily consists of young adults aged 18-30, who view billiards as a social and recreational activity [2][10] - Billiard venues are increasingly seen as affordable social spaces, with prices comparable to casual dining options [44] - The rise of self-service billiard halls aligns with consumer preferences for convenience and cost-effectiveness [12][45] Group 4: Market Adaptation - Shopping malls are shifting from traditional retail to experiential consumption, incorporating billiard halls to attract foot traffic and enhance customer engagement [9][40] - The demand for low-cost, high-frequency entertainment options is driving the integration of billiards into shopping centers [38][42] - Billiard venues are adapting to consumer needs by offering diverse experiences and maintaining competitive pricing [30][34]