Clorox’s (CLX) Consistent Demand and Brand Investment Keep its Dividend Growing

Core Insights - The Clorox Company (NYSE:CLX) is recognized as one of the Top 15 Growth Stocks for Long-Term Investors [1] Company Overview - Clorox has a history of over a century, with its first product, liquid bleach, introduced in 1913, and has since become a global producer of consumer and professional products [2] - The company offers a diverse range of brands that cater to various markets, providing significant scale and a strong presence across multiple product categories [2] Marketing and Brand Investment - Clorox maintains its leadership position through substantial advertising efforts, planning to spend approximately 11% of its net sales on advertising and promotions in fiscal 2026 [3] - This investment underscores the company's commitment to supporting its brands and sustaining market strength [3] Product Demand and Market Resilience - A key advantage of Clorox's business model is the everyday nature of its products, which are used by millions of consumers regardless of economic conditions [4] - The company estimates that its products are found in about nine out of ten U.S. households [4] - Demand for cleaning supplies and food products remains steady even during economic downturns, allowing Clorox to maintain profitability through various cycles [5] Dividend Growth - Clorox has a strong track record of increasing its dividend, with a growth streak spanning 22 years [5] - The company currently offers a quarterly dividend of $1.24 per share, resulting in a dividend yield of 4.13% as of October 12 [5]