Apple(US:AAPL) Di Yi Cai Jing·2025-10-15 08:48Core Insights - Apple's iPhone shipments in China increased by 0.6% year-on-year in Q3, reaching 10.8 million units, securing the second position in the market despite overall demand decline [1][3] - Apple's Greater China revenue for Q3 was $15.369 billion, reflecting a 4% year-on-year growth, highlighting the region's significance for Apple's income [3] Group 1: Market Performance - Apple's market share in China for Q3 stood at 15.8%, indicating a slight growth in a challenging market environment [1] - The introduction of the iPhone 17, which is perceived as a high-cost performance model, has attracted cost-conscious consumers, contributing to the increase in shipments [3] Group 2: Strategic Initiatives - CEO Tim Cook's visit to China included meetings with developers and discussions on enhancing cooperation, emphasizing Apple's commitment to increasing investments in the region [3] - The launch of eSIM services by China's three major telecom operators is seen as a crucial factor for the iPhone 17 Air's market entry, marking a significant shift in Apple's product design by eliminating the physical SIM card slot [4] Group 3: Competitive Landscape - Analysts suggest that if Apple's eSIM-only strategy succeeds in China, it could lead to a broader adoption of eSIM technology across the Android ecosystem by 2026 [4] - The shift to eSIM is expected to simplify device design and improve water resistance, showcasing Apple's innovation in response to market trends [4]