iPhone 17立功！苹果(AAPL.US)Q3在华出货量逆势增长0.6%

Core Insights - Despite weak demand in the Chinese smartphone market, Apple's shipments in Q3 increased by 0.6% year-on-year, reaching 10.8 million units, securing a 15.8% market share, ranking second in shipments [1][1][1] Market Performance - The total smartphone shipments in China decreased by 0.6% year-on-year to 68.4 million units in Q3, with a more significant decline of 4% in Q2 [1][1] - Among the top three smartphone brands in China, Apple was the only brand to achieve shipment growth in Q3, while Huawei's shipments slightly declined by 1% to 10.4 million units, ranking third, and Vivo's shipments fell by 7.8% to 11.8 million units, ranking first [1][1][1] Analyst Commentary - IDC's senior smartphone analyst, Will Wong, noted that the success of the cost-effective iPhone 17 attracted budget-conscious consumers, contributing to Apple's slight growth and improved ranking compared to the previous quarter [1][1][1] Future Outlook - IDC anticipates a recovery in the Chinese smartphone market in early Q4, driven by the launch of several flagship models [1][1]