2190天，NBA中国赛回归，但央视的“静默”说明一切

Core Insights - The NBA China Games have returned after a hiatus of 2,190 days, marking a significant moment for the NBA's relationship with the Chinese market [2][4] - The event was held in Macau, which is seen as a strategic choice to avoid potential disruptions in the current geopolitical climate [6][8] - The NBA's return is accompanied by a renewed focus on engaging Chinese fans and rebuilding its brand in the region [3][4] Group 1: Event Overview - The Phoenix Suns and Brooklyn Nets played two games in Macau on October 10 and 12, which coincided with the last NBA China Games held in 2019 [2] - The absence of CCTV's live broadcast indicates that the NBA has not fully "broken the ice" with the Chinese market [12][14] - The event was well-attended, with enthusiastic crowds, although the star power of the participating teams was noted to be limited [4][8] Group 2: Strategic Partnerships - The Sands China Group played a crucial role in facilitating the return of the NBA China Games, having signed a five-year partnership with the NBA in 2024 [6][8] - Alibaba's ecosystem dominated the commercial partnerships for the event, with multiple brands under its umbrella participating as key sponsors [9][11] - The collaboration between the Chinese Basketball Association and the NBA aims to enhance player and coach development, signaling a positive step towards rebuilding relations [14][15] Group 3: Future Prospects - The 2026 NBA China Games are anticipated to feature a matchup between the Dallas Mavericks and the Houston Rockets, highlighting ongoing interest in the Chinese market [6][8] - The NBA is exploring the possibility of hosting games in other regions of China, indicating a long-term strategy for market re-engagement [15] - The involvement of prominent figures from Alibaba and the entertainment industry suggests a strong push for revitalizing the NBA's presence in China [9][12]