Brands adapting to market challenges drives the total value of 2025’s Best Global Brands by $150 billion

Global brand consultancy Interbrand today launched its annual Best Global Brands ranking, with this year’s report reflecting how brand leaders moved quickly to adapt to competitive challenges and shifting market dynamics to position their brands for growth.The total value of this year’s Best Global Brands stands at $3.6 trillion, a 4.4% increase from $3.4 trillion in 2024. While there has been overall growth in this year’s ranking, there is also significant movement, with historic surges, 12 new entrants an ...