谢霆锋的烤肠、黄磊的豆角，男明星为啥死磕做饭赛道？

Core Insights - The rise of cooking variety shows has created a trend where male celebrities build their personas around cooking and food, even if they lack actual cooking skills [1] - Notable examples include Nicholas Tse, who generated 1.5 billion from selling sausages through his cooking show, and Huang Lei, who faced backlash for his cooking but was quickly replaced by Jia Bing [1] - Celebrities like Jerry Yan have found new career opportunities in short videos by exploring food establishments [1] Group 1 - The popularity of cooking shows has led to a focus on celebrity personas related to food [1] - Nicholas Tse's success in generating significant revenue through his cooking-related ventures highlights the commercial potential of this trend [1] - The quick turnover of celebrity chefs in these shows indicates a competitive environment where public perception can shift rapidly [1] Group 2 - The trend of celebrities engaging with food content reflects broader changes in entertainment consumption, particularly through short video platforms [1] - The ability of celebrities to pivot their careers by leveraging food-related content demonstrates the versatility and adaptability required in the current entertainment landscape [1] - The phenomenon showcases how food culture is intertwined with celebrity influence, creating new avenues for engagement and revenue generation [1]