Yang Shi Wang·2025-10-15 11:47Core Viewpoint - The collaboration between Meituan and the United Nations World Food Programme (WFP) aims to promote healthy living and nutrition among urban residents and rural children through the "Healthy Together" initiative, emphasizing balanced eating and active lifestyles [1][3]. Group 1: Initiative Details - The initiative includes providing more healthy consumption options through partnerships with public welfare businesses and guiding the public towards a balanced lifestyle [1]. - The program will also support rural kindergartens by constructing playgrounds and providing nutritional support, with 15 brands already participating [1][3]. - The WFP representative emphasized the importance of ensuring every child has access to sufficient nutrition and the role of this collaboration in achieving sustainable development goals, particularly "zero hunger" and "healthy China" [1]. Group 2: Health and Nutrition Focus - The initiative aligns with the UN's sustainable development goals, particularly "zero hunger" and "health and well-being," and is supported by a three-year "Weight Management Year" action launched by the National Health Commission [3]. - Various restaurant brands are offering "balanced eating" themed meals through Meituan and Dazhong Dianping apps, promoting reasonable dietary patterns [3]. - Multiple sports brands are also participating by providing online guidance and health-related products to encourage healthy lifestyles [3]. Group 3: Impact and Future Plans - The public welfare businesses will contribute to the construction of multifunctional playgrounds for rural kindergartens through donations linked to Meituan orders, with a goal of nearly 20 billion public welfare orders by September 2025 [3]. - The initiative has already resulted in the construction of 4,080 playgrounds benefiting 553,000 rural children, showcasing a successful model of internet-based public welfare [3][4]. - Meituan's vice president highlighted the company's mission to enhance people's lives through better nutrition and active living, integrating public welfare into daily life [4].