Core Viewpoint - Jiumaojiu (09922) reported a decline in same-store daily sales for its brands Taier, Song Hotpot, and Jiumaojiu in Q3 2025, but the decline is narrowing, indicating the effectiveness of operational adjustments and brand upgrades [1] Group 1: Financial Performance - In Q3 2025, the table turnover rates for Taier, Song Hotpot, and Jiumaojiu were 3.3, 2.4, and 2.5 respectively [1] - Same-store daily sales for Taier, Song Hotpot, and Jiumaojiu decreased by 9.3%, 19.1%, and 14.8% year-on-year [1] - Taier's same-store daily sales have shown improvement for three consecutive quarters, with positive year-on-year growth in cities like Beijing and Shanghai [1] Group 2: Strategic Initiatives - The implementation of the "5.0 Fresh Model" restaurants has led to positive momentum, with 106 such restaurants established in mainland China as of the announcement date [1] - The new model focuses on fresh ingredients such as live fish, fresh chicken, and fresh beef, reinforcing the company's strategic positioning on fresh food [1] - The company plans to accelerate the rollout of the new model restaurants, expecting to increase the number to over 200 by the end of 2025 [1] Group 3: Customer Experience - The average customer spending for major brands has remained relatively stable over multiple quarters, reflecting a shift in the company's strategic focus from short-term promotions to enhancing product quality and customer experience [1]
九毛九(09922)：太二及九毛九第三季度的同店日均销售额同比降幅持续收窄