剑指“内卷式”竞争与平台乱象，新版反不正当竞争法今起实施

Core Points - The newly revised Anti-Unfair Competition Law of the People's Republic of China officially takes effect on October 15, addressing new issues in market competition, particularly "involution" competition, overdue payments to small and medium-sized enterprises, and platform economy irregularities [1] - The law emphasizes the need for platform operators to comply with regulations and guide their internal operators to engage in fair competition, with specific measures for addressing unfair competition behaviors [1][2] Group 1 - The revision of the law aims to respond to new situations and problems in anti-unfair competition work, reflecting the central government's directives on addressing "involution" competition and overdue payments to SMEs [1] - The law includes clear provisions against new forms of unfair competition in the platform economy, such as keyword manipulation, data rights infringement, false transactions, and malicious returns [1] - Platform operators are required to take necessary actions against unfair competition behaviors within their platforms and report to regulatory authorities [1] Group 2 - Market regulators will enforce the new law rigorously, targeting various forms of unfair competition and illegal activities that disrupt fair competition, thereby protecting consumer rights and fostering a fair market environment [2] - Operators are reminded to adhere to competition rules and continuously review their business practices against legal standards to ensure fair participation in the market [2]