明确门店主责，上海整治老年保健品私域直播乱象

Group 1 - The core viewpoint of the news is the crackdown on false advertising in private domain live streaming, particularly targeting the elderly health supplement market in Shanghai [1][2] - The Shanghai market regulatory authority has initiated a comprehensive enforcement action across the entire supply chain, including stores, platforms, sources, and consumers, to combat false marketing practices [1][2] - As of the end of September, the Shanghai market regulatory authority has filed 89 cases, closed 12 stores involved in false advertising, and imposed fines exceeding 1.5 million yuan [2] Group 2 - The enforcement actions include a "carpet-style" inspection of stores, which have been identified as independent violators due to their involvement in misleading marketing practices [2][3] - Key breakthroughs have been made at the platform level, with investigations revealing that certain private domain live streaming platforms manipulated viewer statistics and comments to mislead consumers [3] - The regulatory efforts also extend to source governance, where the authorities are addressing false advertising not only from local companies but also from those based in other provinces [3]