听·见｜新规实施，向“刷单好评”“低价陷阱”说不

Core Points - The newly revised Anti-Unfair Competition Law in China addresses various issues in the e-commerce sector, including counterfeit products, fake reviews, and predatory pricing practices [1][3][4] - The law aims to clarify and regulate new forms of unfair competition arising from the platform economy, ensuring a fairer market environment for consumers and legitimate businesses [3][4] Group 1: Key Regulations - The law explicitly defines "confusion behavior" related to "brand squatting," where others' trademarks are used as search keywords to mislead consumers [3] - It prohibits the organization of fake transactions and reviews, mandating platforms to establish reporting mechanisms for unfair competition [3][4] - The law addresses predatory pricing by penalizing sales below cost that disrupt market order [3][4] Group 2: Market Implications - The law seeks to eliminate "consumer traps" that distort market signals, allowing consumers to make informed decisions and helping compliant businesses survive [3][4] - It emphasizes the need for quality over price in competition, encouraging businesses to invest in innovation and new technologies rather than engaging in destructive price wars [4] - The law's effectiveness will largely depend on enforcement by regulatory bodies and the commitment of platforms and businesses to uphold their responsibilities [4]