市场监管总局：查办老年人药品、保健品虚假宣传等违法案件4516件

Core Viewpoint - The National Market Supervision Administration has initiated a special campaign to address false advertising in private domain live streaming, particularly targeting misleading promotions related to drugs and health products for the elderly [1] Group 1: Regulatory Actions - A notice has been issued to conduct a special rectification of false advertising related to drugs and health products for the elderly, focusing on protecting their legal rights and maintaining fair competition in the elderly care market [1] - Since the launch of the special campaign, 7,415 problem clues have been collected from the public and business entities [1] - A total of 4,516 illegal cases have been investigated, resulting in fines and confiscations amounting to 68.7691 million yuan [1] Group 2: Enforcement Outcomes - 3,611 entities have been ordered to rectify their practices, involving a total of 3.8242 million yuan [1] - 95 cases of violations and disciplinary issues have been referred to the disciplinary inspection and supervision authorities [1] - The campaign has achieved preliminary results in addressing the issues of false advertising and price fraud in the market [1]