市场监管总局：对私域直播虚假宣传违法行为立案30件，已处罚没金额293万元

Core Viewpoint - The State Administration for Market Regulation (SAMR) is intensifying efforts to combat false advertising in the private domain live streaming sector, responding to the trend of illegal activities evading regulation [1] Group 1: Regulatory Actions - SAMR has initiated a comprehensive crackdown on illegal entities involved in false advertising within private domain live streaming, including live streaming rooms, platforms, and related product manufacturers and sellers [1] - A total of 30 cases of false advertising in private domain live streaming have been filed nationwide, comprising 6 cases against platforms and 24 against live streaming merchants [1] Group 2: Financial Penalties - The total amount of fines imposed so far is 2.93 million yuan, with an additional 6.63 million yuan in proposed penalties [1]