王府井：王府井持续优化奥莱业态经营，毛利率维持在较高水平

Core Viewpoint - Wangfujing (600859) is continuously optimizing its outlet business model, maintaining a high gross margin level, with expectations for further improvement in the future [1] Group 1: Business Strategy - The company is enhancing the organization and operation of high-cost performance content in its outlet business by the first half of 2025 [1] - Wangfujing is deepening marketing activities and strictly controlling cost expenditures to drive gross margin improvement [1] Group 2: Financial Performance - The gross margin is projected to increase year-on-year, reaching 65.60%, reflecting the resilience of the business model [1]