
Core Insights - Digital Brands Group, Inc. is launching its first AVO College Influencer Tour at the University of Alabama during the football game between Alabama Crimson Tide and Tennessee Volunteers on October 18, 2025 [1] - The event will feature various influencers and athletes, providing a unique meet-and-greet opportunity for students, alumni, and fans [2][7] - Yea Alabama will receive a 20% royalty on all revenue generated from the AVO x Yea Alabama apparel collection, which aims to create future NIL market opportunities for female student-athletes [3] Company Initiatives - The AVO College Influencer Tour is designed to support women's sports and female student-athletes, showcasing the commitment of Digital Brands Group to this cause [4] - The company aims to provide high-quality products at competitive prices to universities and their communities, likening its approach to that of Warby Parker in the collegiate apparel space [5] - Digital Brands Group operates a diverse range of apparel brands and has a technology division focused on integrating advanced technologies into its business model [5]