匹克降薪风波疑“升级”，晋江鞋王待逆袭

Core Viewpoint - The salary reduction incident at Peak appears to be escalating, with reports of the company issuing warnings to employees who refuse to accept pay cuts, threatening to withhold salaries if they do not submit reflections by a specified deadline [1][5]. Group 1: Salary Reduction Details - On September 16, news of a company-wide salary reduction spread, with the chairman stating that the cuts were less than 10% and targeted at high-salary employees [1]. - Salary reductions are structured as follows: 10% for employees earning between 5,000-10,000 yuan, 20% for those earning 10,000-20,000 yuan, 30% for salaries above 20,000 yuan, and 50% for office staff at direct sales branches [1]. - Employees reported that there was no formal agreement or communication regarding the salary cuts prior to the announcement, leading to dissatisfaction [1][4]. Group 2: Employee Reactions and Company Response - Employees expressed frustration over the lack of consultation and the abrupt nature of the salary cuts, which were communicated without proper notice or discussion [1][4]. - The chairman claimed that the salary reduction process followed legal procedures and considered employee interests, although some employees noted that the meeting had restrictions on open discussion [4]. - A significant number of posts on social media criticized the company's actions, indicating a growing public relations issue for Peak [6]. Group 3: Financial Context and Future Outlook - Peak has faced declining revenues and profits since its peak years, with significant drops in net profit from 7.78 billion yuan in 2011 to 2.44 billion yuan in 2013 [9]. - The company was privatized in 2016 after its stock price fell over 60%, with a market value of 3 billion yuan at the time [9]. - Despite recent losses in the domestic market, Peak's export business has shown growth, with plans to achieve 10 billion yuan in exports and 20 billion yuan in domestic sales over the next decade [11]. - The company has established a competitive edge in sports equipment through technological advancements and has received positive signals from national policies aimed at boosting the sports industry [11].