三季度止跌，LVMH集团艰难前行

Core Insights - LVMH Group has reported a slight recovery in revenue with a 1% organic growth in Q3 2025, ending a two-quarter decline [1][3][4] - The management acknowledges future challenges, including a trust crisis due to brand information leaks and a cooling luxury goods market [1][9] Financial Performance - For the first nine months of 2025, LVMH generated approximately €58 billion in revenue, with a 2% year-over-year organic decline, and a 4% decline when accounting for currency effects [3][5] - Q3 revenue reached €18.2 billion, marking a 1% organic growth, but a 4% decline when considering a 5% currency impact [3][4] - In Q2 2025, LVMH's revenue was €19.5 billion, reflecting a 7% organic decline, while Q1 saw a 3% decline [4] Business Segment Performance - In Q3, the wine and spirits segment saw a 1% organic revenue growth, while fashion and leather goods declined by 2% [3][4] - The perfume and cosmetics segment achieved a 2% organic growth, and selective retailing grew by 7% [3] - The Asian market, excluding Japan, showed significant recovery compared to 2024, with a notable mention of growth in the Chinese market [3][4] Marketing Strategies - LVMH has intensified marketing efforts, particularly in China, with the launch of the "Louis Ship" in Shanghai, which is expected to generate significant sales [6][8] - The flagship store in Shanghai has attracted considerable attention and customer traffic, becoming one of the best-selling locations for bags [8] - The company is also focusing on enhancing brand appeal and product authenticity while optimizing retail execution [9] Industry Challenges - The luxury goods market is experiencing a downturn, with LVMH's revenue and profits declining in the first half of 2025 [5][9] - Consumer spending on luxury items has decreased, particularly among Gen Z, with a reported 7% drop in luxury spending [9] - The competitive landscape is shifting, with high-end niche brands and customized services gaining traction, leading to a more fragmented market [10]