Bei Jing Shang Bao·2025-10-15 13:19Core Insights - Baidu has completed a significant upgrade to its search engine, focusing on two product forms and leveraging AIGC (Artificial Intelligence Generated Content) for innovative applications [2] - The company announced enhancements to its Wenxin Assistant's AIGC capabilities, introduced an industry-first open real-time interactive digital human, and upgraded its video generation model, Baidu Steam Engine [2][3] - Baidu's search engine ranks first in the AI search industry in terms of user scale and comprehensive technical capabilities, according to recent data from Omdia and QuestMobile [2] Product Enhancements - The Wenxin Assistant can now generate long videos based on a short input, automating the entire process from plot design to soundtracks [3] - New features include "one-sentence song writing," MV production, and over 30 special effect templates, with plans to introduce a music digital human avatar [3] - The open real-time interactive digital human technology allows users to engage in 1v1 conversations with digital avatars of certified experts in various fields [3][4] User Engagement and Growth - The Baidu App's AI plugin has reached 329 million monthly active users, marking a 3.4% increase, leading the AI search sector [5] - Competitors like Douyin and WeChat's AI search have lower growth rates of 3.3% and 1.9%, respectively [5] - In the PC web application segment, Baidu AI Assistant ranks second among AI search engines, following DeepSeek [5]