“双11”旅游商品数量再创新高，商家低价抢滩淡季市场

Core Insights - The upcoming "Double 11" shopping festival is expected to intensify competition in the tourism market, with significant promotional efforts from platforms like Fliggy [1][2] - Fliggy's investment in user and merchant engagement for this year's "Double 11" has increased by 60% compared to last year, with a record number of participating products [1][2] - The trend of "pre-purchase before booking" is becoming more established among consumers, allowing for better matching of supply and demand in the tourism sector [6][7] Group 1: Promotional Strategies - Fliggy is offering substantial consumer subsidies, with some promotional vouchers providing discounts of nearly 1,000 yuan [2] - The variety of products available during "Double 11" has expanded, with more favorable pricing on popular travel packages and accommodations [2][3] - Major hotel chains and cruise lines are participating in the promotions, with Aida Cruises offering a total of 143 voyages and various packages to attract customers [2][3] Group 2: Consumer Behavior - The "pre-purchase before booking" trend is a result of years of promotional activities, leading consumers to plan their trips in advance and take advantage of discounts [6][7] - Consumers are increasingly looking for suitable travel products during "Double 11" to secure their plans ahead of time, which helps drive sales during the traditionally slow season [6][7] - The competition among hotels has intensified, prompting them to offer bundled deals and extended stay discounts to attract more guests [7][8] Group 3: Market Dynamics - The "Double 11" event serves as a crucial opportunity for tourism businesses to boost sales and enhance brand visibility during the off-peak season [7][8] - The effectiveness of the promotional activities will ultimately depend on the actual redemption rates of the products sold during the event [8]