从铜陵到成都的198天：小米汽车陷入安全争议漩涡

Core Points - Xiaomi's automotive division is facing significant scrutiny following two fatal accidents involving its vehicles, raising concerns about safety and product quality [1][5][11] - The company's public image has deteriorated from an initial "blockbuster" status to a more negative perception amid ongoing safety controversies [3][5] - Regulatory changes in the automotive industry are being accelerated in response to these incidents, with new safety standards being introduced [9][10][11] Summary by Sections Accident Details - The first accident occurred on March 29 in Tongling, resulting in three fatalities, followed by a second incident on October 13 in Chengdu, where the vehicle caught fire and the doors could not be opened [1][5] - In both cases, the inability to open the car doors during emergencies has become a central point of criticism [1][11] Company Response - Following the accidents, Xiaomi's CEO Lei Jun maintained a focus on product promotion on social media, with little direct acknowledgment of the incidents [4][6] - Despite the controversies, Xiaomi's new model YU7 saw significant initial demand, with over 240,000 orders within 18 hours of its launch [6] Regulatory Environment - The accidents have prompted the introduction of three major national safety standards aimed at improving the safety of electric vehicles, particularly in areas such as battery safety and door handle functionality [9][10][11] - The new standards include requirements for battery safety that prevent fire and explosion after thermal runaway and mandate mechanical release functions for car doors [10][11] Public Perception and Market Impact - Public sentiment towards Xiaomi's automotive products has shifted negatively, with social media filled with criticisms regarding vehicle safety and quality [5][6] - The company has experienced a decline in followers on social media platforms as a result of the ongoing controversies [5]