Xin Jing Bao·2025-10-15 14:36Core Viewpoint - The collaboration between Meituan and the United Nations World Food Programme (WFP) aims to promote a balanced diet and healthy lifestyle, particularly focusing on urban residents and rural children [1][2]. Group 1: Initiative Overview - The initiative "Healthy Together" was launched to address the important issue of achieving "balanced eating and exercise" in the context of China's health strategies [1]. - The program will involve providing more healthy consumption options through partnerships with public welfare businesses and supporting rural kindergartens with playground construction and nutritional support [1][3]. Group 2: Participation and Support - A total of 15 brands, including Bawang Tea and Decathlon, have joined the initiative to promote healthy eating and exercise through various activities and product offerings [1][2]. - The initiative has been supported by the Agricultural and Rural Development Research Institute, which guides the development of balanced meal options available on Meituan's platforms [2]. Group 3: Impact and Goals - Since 2018, Meituan and WFP have collaborated on projects to provide nutritional support to nearly 100 rural kindergartens, with a goal to create a replicable model for preschool children's nutrition and health by September 2025 [1][3]. - The public welfare plan aims to build multifunctional playgrounds for rural kindergartens, with nearly 20 billion public welfare orders expected by September 2025, benefiting over 550,000 rural children [3].