Bei Jing Shang Bao·2025-10-15 14:43Core Insights - The core viewpoint of the articles highlights the transformation of the "Double 11" shopping festival from a price war to a competition focused on efficiency and consumer experience, with platforms simplifying discount strategies and exploring new growth areas like instant retail and cross-border e-commerce [1][9]. Discount Strategy Simplification - Major e-commerce platforms are simplifying their discount strategies for this year's "Double 11," with Tmall set to issue a record high of 3,250 yuan in 88VIP consumer vouchers, including 1,350 yuan in no-threshold 10% discount vouchers [2][5] - The trend of complex promotional strategies has been replaced by straightforward discount methods, such as "official price reductions" and "price protection" policies, which have become standard across platforms like JD.com [5][9]. Instant Retail as a New Growth Driver - Instant retail is emerging as a significant growth area, with platforms like Tmall and JD.com integrating near-field and far-field e-commerce strategies to enhance consumer experience and drive sales [6][8] - Tmall's flash sale feature will offer exclusive discounts and free order opportunities, while JD.com plans to collaborate with over 3 million merchants in the instant retail sector for the "Double 11" event [6][8]. Expanding Market Reach - E-commerce platforms are broadening their market reach through cross-border e-commerce initiatives, with AliExpress expanding its overseas market coverage to over 30 countries and emphasizing brand quality [8][9] - TikTok Shop is set to launch a global promotion that spans multiple countries, aligning its promotional calendar with major shopping events like "Black Friday" [8]. Focus on Targeted Consumer Segments - The competition for "Double 11" has shifted towards more targeted consumer engagement, with platforms creating themed promotional days and focusing on niche markets to enhance the shopping experience [9] - This shift towards efficiency and targeted marketing strategies reflects a broader trend in the industry, where e-commerce companies are prioritizing overall operational efficiency and resource utilization [9].