假专家、假神药精准“围猎”老年人 市场监管总局严打私域直播间

Core Viewpoint - The market regulatory authority is actively addressing illegal promotional practices in private domain live streaming, particularly targeting the exploitation of vulnerable groups such as the elderly through deceptive marketing strategies [1][2]. Group 1: Regulatory Actions and Outcomes - Since the initiation of the special rectification work, 7,415 problem clues have been collected, resulting in 4,516 illegal cases being investigated, with a total penalty amounting to 68.7691 million yuan [1]. - A total of 30 cases related to illegal private domain live streaming have been filed, with penalties amounting to approximately 6.63 million yuan, including 2.93 million yuan already imposed [2]. Group 2: Characteristics of Private Domain Live Streaming - Private domain live streaming is characterized by precise user targeting, high conversion rates of purchase intent, strong closure and concealment, and diverse operational models [2]. - The prominent issues in this sector include false advertising, fake expert personas, counterfeit product qualifications, and difficulties in consumer rights protection [3]. Group 3: Challenges in Regulation - The unique characteristics of private domain live streaming present challenges for regulatory enforcement, including difficulties in proactive monitoring, evidence collection, and tracing the supply chain [4]. - Regulatory authorities are enhancing their capabilities through electronic evidence collection, cross-regional collaboration, and comprehensive regulatory measures [4]. Group 4: Technological Integration in Regulation - The Guangdong market regulatory department is utilizing AI and data analysis to detect illegal activities, having filed 516 cases related to false advertising of drugs and health products for the elderly [5]. - The Henan market regulatory authority employs big data analysis and AI recognition for risk monitoring across various platforms, creating a comprehensive evidence network [6]. Group 5: Legal Framework Updates - The newly revised Anti-Unfair Competition Law, effective from October 15, aims to address current competitive issues by refining the legal provisions against false advertising and enhancing regulatory standards [6].