紫京宸园开盘热销56亿，中建智地向北京楼市“销冠”发起冲击

Core Insights - The article highlights the successful launch of the Zijing Chenyuan project in Beijing, which achieved sales of 5.65 billion yuan on its opening day, indicating strong demand in the luxury real estate market [1][2][4] - The Zijing Chenyuan and the upcoming Puyue project are referred to as the "twin projects" in the Huangshanmu store area, both developed by subsidiaries of China State Construction [1][5] - The competition among the "Eight Sons of China State Construction" is intensifying, particularly between China State Construction's subsidiaries in the Beijing market [1][11] Project Performance - Zijing Chenyuan opened on October 12, with over 400 groups participating in the selection process, resulting in 353 units sold [2][4] - The project consists of 15 residential buildings with unit sizes ranging from 133 to 278 square meters, with the first batch of 559 units available for sale [2][5] - The average price for the units at Zijing Chenyuan is above 100,000 yuan per square meter, with significant discounts offered [2][9] Market Context - The surrounding area of Zijing Chenyuan has not seen new projects in nearly a decade, creating a strong demand for housing in the region [5][15] - The buyer demographic primarily consists of residents from the Chaoyang district, with a focus on those looking to upgrade their living conditions [5][6] - The competitive landscape in Beijing's real estate market is highlighted by the performance of other projects, such as the recent success of the Yunkang Jiuyuan project, which sold 573 units for 4.7 billion yuan [15][18] Competitive Landscape - China State Construction's subsidiaries, including China Overseas and China State Construction's various divisions, are competing for market share in Beijing, with China Overseas leading in sales for seven consecutive years [11][12] - In the first nine months of 2025, China State Construction's subsidiary, China State Construction Zhidi, ranked second in sales among Beijing real estate companies, indicating its growing influence in the market [11][12] - The article notes that the competition is expected to remain fierce, particularly as developers focus on high-demand areas in first-tier cities like Beijing [17][18]