三大奢牌限制第三方零售价 欧盟开罚单

Core Points - The European Commission has fined three luxury fashion brands—Gucci, Chloé, and Loewe—approximately €157 million for anti-competitive practices that restrict pricing by third-party retailers [1][2] - The brands were found to have interfered with their retailers' business strategies, imposing various restrictions such as prohibiting deviations from recommended retail prices and limiting discount rates [2] - The investigation revealed that these practices were widespread across the EU and had been ongoing for several years, leading to higher prices and reduced consumer choice [2] Summary by Sections - Fines Imposed: Gucci was fined €119.7 million, Chloé €19.7 million, and Loewe €18 million, with Gucci and Loewe receiving a 50% reduction in their fines due to cooperation with the investigation [2] - Nature of Violations: The brands' actions included requiring retailers not to deviate from suggested retail prices, enforcing maximum discount rates, and in some cases, outright banning discounts [2] - Regulatory Actions: The European Commission conducted surprise inspections in April 2023 and officially launched an antitrust investigation in July 2023, leading to the fines [2] - Statements from Officials: The European Commission's Executive Vice President emphasized the importance of price competition for all consumers in Europe, signaling a strong stance against such practices in the fashion industry and beyond [2]