Bei Jing Shang Bao·2025-10-15 15:54Core Insights - Baidu has completed a significant upgrade to its search engine, focusing on AIGC (Artificial Intelligence Generated Content) capabilities and introducing new interactive features [1][2] - The company claims to lead the AI search industry in user scale and technical capabilities, as per recent data from Omdia and QuestMobile [1] - The latest version of the Baidu App has been upgraded from 15.31.1 to 15.31.5, enhancing user experience and functionality [1] Group 1: AIGC Capabilities - The upgraded Wenxin Assistant can generate long videos based on a short input, automating the entire creative process from story design to soundtracks [2] - Features include "one-sentence song writing," MV production, and over 30 special effect templates, with plans to introduce music digital avatars [2] - The open real-time interactive digital human agent allows users to engage in 1v1 conversations with digital avatars of certified experts in various fields [2][3] Group 2: User Engagement and Market Position - Baidu's AI monthly active user base reached 329 million, showing a 3.4% quarter-over-quarter growth, leading the AI search market [4] - Competitors like Douyin and WeChat follow in user engagement, with growth rates of 3.3% and 1.9% respectively [4] - The report emphasizes the importance of identifying underutilized vertical scenarios for growth in the competitive AI search landscape [4]