Core Insights - JD.com is expanding its automotive division by recruiting for multiple positions, indicating a strategic push into the car sales market following its announcement to sell vehicles in collaboration with GAC Group and CATL [1][3][7] Recruitment and Job Roles - JD.com is offering high salaries for key positions in its automotive division, with algorithm roles reaching up to 1.23 million yuan and procurement roles exceeding 1.1 million yuan, targeting candidates with relevant industry experience [1][3] New Vehicle Launch - JD.com, in partnership with GAC Group and CATL, is set to launch a new electric vehicle priced between 100,000 and 120,000 yuan during the Double Eleven shopping festival on November 9 [3][5] - The new model will feature a rechargeable and swappable battery, tailored specifically for JD.com users [3][5] Strategic Partnerships - The collaboration between JD.com, GAC, and CATL has been in the works since last year, with previous agreements focusing on battery subscription services and electric vehicle infrastructure [3][5][7] - JD.com is not involved in the manufacturing of vehicles but focuses on sales and after-sales services, emphasizing its role as a retailer rather than a manufacturer [7] Sales Model Innovation - JD.com aims to revolutionize the automotive sales model, leveraging its extensive experience in e-commerce to simplify the car buying process, akin to purchasing a smartphone [10][22] - The company plans to offer a comprehensive automotive ecosystem that includes sales, customization, maintenance, and after-sales services [10][22][23] GAC's Strategic Shift - GAC Group is undergoing a transformation towards a user-centric approach, highlighted by the establishment of a user insight department and the adoption of Huawei's Integrated Product Development (IPD) process [25][26] - The partnership with JD.com is seen as a crucial step in enhancing GAC's ability to gather user feedback and optimize product offerings in a competitive market [26][27]
刘强东开始抢汽车人了,多个岗位年薪超百万