江苏银行金融服务提振消费活力 特色活动助燃消费市场

Core Insights - The article highlights the efforts of Jiangsu Bank to stimulate consumer spending during the National Day and Mid-Autumn Festival, focusing on various consumer needs and sectors such as travel, automotive, and cultural tourism [1] Consumer Incentives - Jiangsu Bank launched the "Fuel Jiangsu" prize invoice campaign, allowing consumers who spend over 200 yuan on fuel to enter a lottery with a top prize of 10,000 yuan [2] - The bank has set up promotional materials at nearly 4,000 partner gas stations and utilized holiday car exhibitions to effectively reach fuel consumers [2] Automotive Support - Jiangsu Bank is facilitating easy access to automotive subsidies in collaboration with local business bureaus, resulting in 267 subsidy applications totaling 911,000 yuan, which directly boosted automotive sales by over 58.34 million yuan [5] Thematic Activities - The bank introduced the "Play During the Holiday" series of themed activities, offering benefits such as random discounts on credit card payments and double points on rewards, reaching over 500,000 people through various promotional platforms [7] Offline Engagement - During the holiday period, Jiangsu Bank organized over 40 promotional events in key commercial areas and sports venues, providing consumers with special packages and discounts to enhance the shopping and entertainment experience [9] Credit Support - To alleviate consumer payment pressure during the holidays, Jiangsu Bank increased personal consumer loan approvals by over 600 million yuan, marking a 12.97% increase compared to the same period last year [10] - The bank aims to continue collaborating with various partners to launch more consumer promotion activities, further energizing the consumption market [10]