Zhi Tong Cai Jing·2025-10-15 01:53Core Viewpoint - Bilibili (09626) has initiated its "Double 11" promotional campaign, collaborating with Alibaba and JD.com for enhanced data integration to improve e-commerce performance metrics for brands and merchants on its platform [1] Group 1: Promotional Campaign - Bilibili has launched its latest promotional solution "Hua Fei IP" for the "Double 11" event, which includes significant resources such as a billion-level exposure venue and pre-campaign insights [1] - The collaboration with Alibaba and JD.com aims to provide brands and merchants with better tools to engage with potential customers [1] Group 2: Content Creator Collaboration - The "Hua Huo" platform will enhance the supply of high-commercial-value content creators (UP主), offering merchants more options for collaboration with promising new faces [1] - AI technology will be utilized to improve the efficiency of matching merchants with content creators, optimizing the overall collaboration process [1] Group 3: User Engagement Metrics - Bilibili reports an average daily active user count of 109 million, with an average usage duration of 105 minutes [1] - Approximately 70% of active users are from the post-90s and post-00s generations, indicating a strong engagement among younger demographics [1] - During the previous 6.18 promotional event, Bilibili achieved an average new customer entry rate of nearly 60% across the industry [1]