How a cookware company is using Amazon’s supply chain services

Core Insights - Avacraft, a premium cookware company, is utilizing Amazon's supply chain services to enhance inventory management and logistics operations [1][2] Group 1: Transition to Amazon Services - The transition to Amazon's services was gradual, starting with Fulfillment by Amazon (FBA) and expanding to include Amazon Warehousing and Distribution (AWD) and Amazon Global Logistics (AGL) as the company scaled [2] - CEO Asha Kangralkar reported a significant reduction in time spent on supply chain tasks, from five to six hours daily to five to six hours weekly due to the use of AWD and AGL [3] Group 2: Benefits of Amazon Warehousing and Distribution - Prior to using AWD, Avacraft managed inventory independently and coordinated shipments across multiple warehouses, which was complex and time-consuming [4] - With AWD, inventory management has become easier, featuring automatic replenishment that reduces the need for manual oversight [4] - The previous reliance on a third-party freight forwarder involved multiple steps and delays, complicating the logistics process [5][6] Group 3: Logistics Challenges - The process of moving goods from the third-party logistics (3PL) warehouse to FBA required creating shipments in Amazon's Seller Central platform, which added to the complexity of logistics operations [7]