Core Insights - The article highlights the strong performance of Cool Little Wheat, a brand under Damai Entertainment, in the children's performance market, achieving a threefold increase in the number of shows compared to the previous year, with 1,400 performances from April to September 2025, making it the leader in production scale in the domestic children's performance sector [1] - The company emphasizes the importance of high-quality content and audience experience in the evolving market, aiming to integrate platform IP resources and enhance content supply to meet family users' demands [1][6] Group 1 - Cool Little Wheat has focused on the "small space children's drama" segment, responding to family audiences' preferences for close, interactive, and immersive experiences, and has increased investment in quality productions [1] - The brand has successfully launched new interactive adventure musical plays, such as "Tina Tony: The Secret of the Stars," which received a high rating of 9.5 and has been well-received in multiple cities [3] - The collaboration with Beijing Children's Art Theatre on "The Mystery of Sanxingdui" showcases innovative storytelling by transforming cultural relics into stage characters, achieving a high rating of 9.9 and becoming a benchmark in the market [5] Group 2 - Cool Little Wheat is expanding its repertoire with diverse themes and artistic forms, producing various works that cater to different age groups, which have reached 13 provinces and 22 cities across the country [5] - The company plans to deepen collaborations with IP rights holders and professional art troupes while exploring innovative adaptations of classic IPs to provide richer cultural consumption options for families [6]
大麦娱乐旗下酷小麦亲子演出半年落地1400场 投制规模实现3倍增长