Core Insights - The 2025 China Off-Road Rally Championship in Jinta and the 6th Dunhuang Off-Road Endurance Race concluded with Great Wall Motors achieving impressive results across its three brands: Haval, Tank, and Great Wall Pickup, participating with gasoline, diesel, and new energy vehicles [2] - Great Wall Motors has been leveraging its racing experiences since its first participation in the Rally of the Tarim Basin in 2009 to enhance product performance and industry development [2] - The company emphasizes that off-road racing serves as a testing ground for technology evolution, allowing for data accumulation and continuous optimization of vehicle performance [2][4] Industry Developments - The Ministry of Commerce and nine other departments released guidelines to promote high-quality development in the automotive aftermarket, aiming to build a multi-level automotive event landscape and enhance the commercial value of professional automotive sports [3] - Great Wall Motors introduced off-road skill grading standards and vehicle grading standards to establish a recognized evaluation system for off-road capabilities, providing comprehensive guidance for users [3] - The company is actively promoting the standardization and popularization of off-road events by developing a platform for universal components in collaboration with supply chain enterprises [4] Strategic Vision - Great Wall Motors aims to transition from a participant in racing events to a builder of racing ecosystems, offering mature event support systems and technical standards to assist smaller teams and individual racers [4] - The company believes that China's off-road events have significant growth potential and advocates for greater integration of domestic and international automotive cultures [4] - As the automotive industry in China shifts from mass production to high-quality innovation, motorsport events are increasingly recognized as catalysts for technological development and cultural exchange [4]
长城汽车积极参与2025中国汽车越野拉力锦标赛 以赛事为媒 推动产业发展