不想被直播卖货坑？记住这些知识点（服务窗）

Core Viewpoint - Live shopping has gained immense popularity, but it conceals various traps that can lead to consumer losses. Group 1: Traps in Live Shopping - Low-priced lottery schemes often mislead consumers with claims of "lowest price" and "maximum discount," resulting in subpar products upon delivery [1] - Anxiety-inducing tactics are employed by sellers, such as creating a false sense of urgency with limited stock claims, which can lead to impulsive buying decisions [2] - Interactive comments in live streams may be manipulated by hired individuals to create a false sense of product efficacy and popularity, misleading consumers [2] Group 2: Regulatory Evasion and Consumer Protection - Some sellers exploit loopholes by directing consumers to private live streams, which lack regulatory oversight and after-sales support, increasing the risk of fraud [3] - Emotional manipulation is used by some hosts, who may feign hardship to elicit sympathy and encourage purchases or tips, particularly targeting vulnerable groups like the elderly [3] Group 3: Consumer Advice - Consumers are advised to maintain a rational mindset while shopping, questioning the necessity and value of purchases, and to be aware of return policies [4] - It is recommended to keep records of live streams, payment receipts, and other relevant documents to protect consumer rights in case of disputes [4]