Nike’s CEO Says Its Turnaround Will ‘Take a While.’ Is NKE Stock Worth the Wait?
NIKENIKE(US:NKE) Yahoo Finance·2025-10-14 16:28

Core Viewpoint - Nike (NKE) is currently facing significant challenges due to new trade barriers and tariffs, which are impacting margins and investor sentiment [2][5][6] Group 1: Stock Performance and Market Sentiment - Nike's stock has experienced volatility this year, particularly a sharp decline in April attributed to trade barriers imposed by the Trump administration [2] - The market is currently looking for investment opportunities outside of Nike, reflecting a lack of confidence in the company's near-term recovery [3][6] Group 2: Company Strategy and Management Outlook - CEO Elliott Hill has highlighted progress in Nike's turnaround plan but cautioned that it may take time for investors to see the full impact of these changes [4] - Nike is focusing on streamlining its product portfolio and increasing online sales while aiming to regain market share from competitors [5] - Management's expectations for future revenue growth are tempered, with a belief that achieving mid- to high-single-digit growth rates will take longer than previously anticipated [5]