匹克回应“降薪风波”：得到了大多数同事的理解

Core Viewpoint - The sports brand Peak is facing a significant salary reduction controversy, with the highest cut reaching 50%, primarily affecting loss-making departments and high-salary positions [1][2]. Company Summary - Peak has implemented a tiered salary reduction plan, with adjustments ranging from 10% to 50% based on salary brackets and departmental performance [1]. - The company reported a cumulative loss of over 130 million yuan from January to July in its direct sales segment, prompting the salary adjustments [1]. - Management has communicated with employees, emphasizing that the salary cuts are temporary and aimed at ensuring long-term stability and job security [2]. Industry Summary - The sports market is currently challenging, with major brands like Nike experiencing a 10% revenue decline in Greater China, and Anta's gross margin decreasing by 0.7 percentage points [3]. - Despite Anta's revenue growth of 14.3% to 38.544 billion yuan, its net profit fell by 8.9% to 7.031 billion yuan, indicating pressure on the industry [3]. - The overall environment is tough for mid-tier brands as they struggle to differentiate themselves amid competitive pressures [4].