《鹅鸭杀》褒贬不一 金山世游转型未见“春天”

Core Viewpoint - The mobile game "Goose Duck" has received mixed reviews from players after its "Duck Axis Test" launched on September 28, with feedback highlighting both innovative gameplay and technical issues [1][2][3]. Group 1: Game Launch and Player Feedback - The "Duck Axis Test" has been live for half a month, featuring new maps and modes while maintaining classic gameplay elements [2]. - Players have praised the game for its strong immersion and convenience, allowing for play anytime [2]. - However, some players have reported technical issues such as lag and incomplete rule displays, affecting their overall experience [2][3]. Group 2: Strategic Shift and IP Management - The acquisition of the "Goose Duck" IP is part of the company's strategic shift towards long-term IP management rather than focusing solely on single-game releases [3][4]. - The company aims to leverage the IP for diverse revenue streams and reduce reliance on individual hit games, addressing the pressures of the competitive market [4][5]. - Analysts suggest that while the cost of acquiring the IP is relatively low, the long-term value and market competition pose challenges for effective IP development [3][4]. Group 3: Future Prospects and Challenges - The company is expected to enhance its brand influence and IP management capabilities to compete effectively in the market [5]. - The gaming market is saturated with similar products, making innovation crucial for the company to differentiate itself and capture market share [4][5].