Core Insights - The company Feihe has launched a new generation of products aimed at providing fresher and more suitable options for infants, emphasizing a comprehensive upgrade across the entire supply chain, breast milk formula, fresh nutrition, and feeding effectiveness [1][2] - Feihe's brand ambassador, Zhang Ziyi, highlighted the company's commitment over 63 years to cater to the nutritional needs of Chinese babies, continuously evolving to protect their health [1] - The rising health awareness among the public and the evolving parenting demands have led to a greater emphasis on "fresh" and "precise" nutrition for infants [1] Product Innovations - Feihe introduced multiple new products under the "New Generation More Suitable" line, including Qicui and Jicui, which replicate the nutritional ecosystem of breast milk and fresh ecology [2] - The company has established itself as a pioneer in clinical feeding research for infants, having conducted clinical trials since the launch of its flagship product, Xingfeifan, in 2010 [2] - Recent clinical evidence shows that Xingfeifan Zhuorui formula can achieve 100% similarity in growth and development effects compared to breast milk [2] Scientific Advancements - Feihe's Chief Scientist, Jiang Shilong, shared the latest clinical results, indicating a formula upgrade that includes HMOs, 100 times more probiotics, and GOS, along with the introduction of a proprietary "Brain Matrix" for brain nutrition [2] - The company announced three major authoritative certifications, including being the leader in Chinese breast milk research results, the number of patents in infant formula, and being the top brand for maternal source formula nutrition [2]
飞鹤发布“新一代更适合”及多款新品