Shanxi Xinghuacun Fen Wine Factory (SH:600809) Xin Hua Wang·2025-10-16 01:35Core Insights - The event "Five Kilns Inherit Ancient Charm, Blue and White Initiate New Radiance" marks a significant milestone for Fenjiu Group, showcasing the integration of Chinese liquor and ceramic culture on a global stage [1][3][8] - The collaboration features inheritors of the five famous kilns, emphasizing the cultural significance of the products beyond mere consumption [3][5] Group 1: Event Highlights - The global launch event took place at Nanjing Zhongshan Golf Hotel, featuring a dialogue between ancient civilization and modern craftsmanship [1] - The event included notable figures from the ceramic heritage community, enhancing the cultural depth of the collaboration [3] - Fenjiu's Deputy General Manager Zhang Yongyong highlighted the series as a cultural symbol, aiming to elevate liquor from a consumer product to a cultural carrier [3][5] Group 2: Strategic Partnerships - The event initiated a product collaboration between Fenjiu and JD.com, aiming to leverage both online and offline channels to promote the series globally [5] - JD.com’s Vice President Zhao Yu emphasized the innovative approach of Fenjiu in breaking cultural boundaries within the liquor industry [5] Group 3: Cultural Significance - The series is positioned as a representation of contemporary Chinese cultural confidence, showcasing the continuous evolution of Chinese liquor and ceramic culture [3][8] - The collaboration is seen as a new paradigm for enhancing brand value through cultural empowerment in the liquor industry [5]