NIKE(US:NKE) Mei Ri Jing Ji Xin Wen·2025-10-15 10:27Core Insights - Elliott Hill returned to Nike as CEO to address the company's growth challenges and initiated a comprehensive restructuring plan focused on organizational structure, channel strategy, and product innovation [1][3][5] Group 1: Leadership Changes - Nike underwent significant leadership changes, starting with the appointment of Elliott Hill as CEO, who aims to refocus the company on its core product-driven brand identity [3][5] - Key executive appointments included Treasure Heinle as Chief Human Resources Officer and Jennifer Hartley as Chief Strategy Officer, establishing a foundation for organizational transformation [4][5] Group 2: Channel Strategy - Under Hill's leadership, Nike shifted its strategy to repair relationships with wholesale partners like Foot Locker and JD Sports, moving away from the aggressive direct-to-consumer (DTC) approach adopted by former CEO John Donahoe [6][7] - The company's wholesale revenue grew by 7% year-over-year, indicating progress in restoring partnerships and managing inventory effectively, with overall inventory value decreasing by 2% to $8.11 billion [7][9] Group 3: Product Strategy - Nike's "Win Now" plan focuses on streamlining operations and reallocating resources to core products and markets, aiming for short-term stability and long-term innovation [11][15] - The running segment saw over 20% revenue growth, driven by renewed focus on product innovation and addressing consumer demands for cushioning, stability, and energy return [14][15]