9月全国新房市场三四线领涨、一二线分化

Market Overview - In September, the number of new housing projects for sale in 60 monitored cities increased by 1.7% month-on-month, showing a pattern of "third and fourth-tier cities leading, with first and second-tier cities diverging" [1][14] - The online housing search heat index for new homes in these cities was 54.1, a year-on-year decrease of 12.9%, indicating a continued adjustment in market demand [1][19] Price Trends - The average online asking price for new homes in the 60 cities was 19,653 yuan per square meter, with a slight month-on-month increase of 1.4% [2][26] - Among these cities, 41 saw price increases, 2 remained stable, and 17 experienced price declines [2][26] Policy Developments Central Government Policies - In September 2025, real estate policies focused on coordinated efforts across multiple departments, emphasizing precise regulation and long-term development [3][7] - Key initiatives included land management reforms and pilot programs for market-oriented resource allocation [4][6] Local Government Policies - Local policies showed a trend of relaxation in purchase restrictions, with cities like Shenzhen significantly easing limits [9][11] - Various regions introduced targeted subsidies for homebuyers, including fixed amount subsidies and incentives for specific demographics [9][12] - Optimizations in housing provident fund policies were noted, with increases in loan limits and expanded eligibility for fund withdrawals [9][12] New Housing Market Trends Supply and Demand Dynamics - The number of new homes available for sale reversed a previous downward trend, with a month-on-month increase of 1.7% in September [14] - The number of pending new homes increased by 18.8% month-on-month, attributed to a surge in supply during the "golden September" period [17] Search Heat Index by City Tier - The search heat index showed a divergence among city tiers, with new first-tier cities at 59.6, first-tier at 58.8, second-tier at 53.6, and third and fourth-tier at 48.6 [19][21] Price Movements by City Tier - The average asking price changes varied by city tier, with second-tier cities seeing a 2.0% increase, new first-tier cities at 1.4%, and first-tier cities at 0.3% [28][29]