Core Insights - JD Medical Beauty has opened its first self-operated independent store, JD Medical Beauty (Guomao Store), which has quickly gained popularity, selling over 3,000 orders since its pre-sale in September and fully booking service slots for October [1][5] Group 1: Service Model - The traditional medical beauty industry faces issues such as unclear sources of drugs and devices, incomplete qualifications of medical staff, aggressive sales tactics, and price opacity, which have deterred many consumers [1] - JD Medical Beauty addresses these pain points by leveraging JD Health's strong supply chain capabilities and healthcare service resources, establishing four service pillars: selected drugs and devices, certified physicians, rejection of sales tactics, and transparent pricing [1][3] Group 2: Quality Control - The store adheres to a "streamlined projects, only select premium" principle, sourcing the latest and most effective medical beauty projects globally, with all instruments and drugs coming from reputable manufacturers and supporting full traceability [3] - All doctors at JD Medical Beauty are experienced licensed practitioners who undergo rigorous assessments and regular training to ensure their skills are aligned with industry advancements [3] Group 3: Customer Experience - JD Medical Beauty has changed the traditional sales-driven model by not using sales volume as a KPI for medical staff, instead focusing on customer satisfaction and repurchase rates [3] - The pricing of medical beauty projects is uniformly displayed across JD APP, JD Medical Beauty WeChat Mini Program, and offline stores, eliminating the common practice of online low-price bait and high in-store upselling [3][5] Group 4: Promotional Strategy - To encourage more consumers to experience its services, JD Medical Beauty is offering a 300 yuan no-threshold opening gift voucher, valid for 24 hours after claiming, with limited availability [5] - The company is committed to a user-centered service philosophy, aiming to provide safe, transparent, worry-free, and effective medical beauty services [5]
预约订单排到下个月 京东医美国贸店正式开业 透明超低价 承诺不推销
Sou Hu Cai Jing·2025-10-16 02:52