海尔赵弇锋讲述洗衣机与用户之间的“信赖故事”

Core Insights - Haier washing machines hold a market share of 41.1% in the domestic market and have been the global sales leader for 16 consecutive years, according to GfK and Euromonitor International data [1][3]. Group 1: Innovation and Product Development - Haier's innovation journey is driven by user needs, starting with the launch of the world's first mini fully automatic washing machine in 1997, which achieved sales of 110,000 units in just one month [3]. - The introduction of the dual-power washing machine in 2002 addressed long-standing issues with traditional washing machines, contributing to Haier's global sales leadership [3]. - In 2015, Haier launched the world's first dual-drum washing machine, marking a significant technological advancement in the industry [3]. Group 2: Technological Leadership - Haier has established itself as a leader in the IoT era, holding 6,313 global invention patents and participating in the formulation of 99 international standards [5]. - The company operates 10 major R&D centers and over 150 certified laboratories globally, employing more than 2,800 R&D engineers [5]. - Haier's innovative rhythm includes leading, reserving, pre-researching, and exploring future technologies, supported by 24 smart factories worldwide [5]. Group 3: New Product Launches - In July 2023, Haier introduced the world's first four-drum washing machine, designed to meet the diverse needs of modern households [6]. - The "Fusion Washing and Care" product integrates various functionalities, including quiet operation and aesthetic design, positioning itself as a "home AI washing center" [6][8]. Group 4: Key Features of New Products - The new washing machine features "suspension vibration intelligent balance technology" for stable operation, utilizing a unique structure and AI algorithms for real-time adjustments [8]. - It incorporates "AI human sensing" technology, allowing for automatic activation and voice command capabilities, enhancing user interaction [8]. - The design allows for seamless integration into kitchen cabinetry, addressing space constraints and simplifying installation with a streamlined water and power system [8]. Group 5: Future Outlook - Haier aims to continue innovating in the multi-drum washing machine category and has played a key role in establishing international standards for this product type [10]. - The company is committed to deepening user engagement and creating enhanced washing experiences through ongoing technological advancements [10].