Xin Jing Bao·2025-10-16 03:00Core Viewpoint - China Everbright Bank's Beijing branch is committed to enhancing the quality of life for citizens by integrating financial services with public needs, focusing on areas such as pension finance, consumer rights protection, and specialized services for the elderly [1][2][3]. Group 1: Pension Financial Services - The bank aims to create a comprehensive pension financial service ecosystem to meet the diverse needs of the aging population, providing services that cover various aspects of life such as clothing, food, housing, transportation, travel, education, and healthcare [2]. - As of the end of September, the bank has issued 116,000 third-generation social security cards, with 97,000 issued this year, and opened 127,000 personal pension accounts with a total deposit of 23 million yuan [3]. - The bank has also promoted the "ICBC Ru Yi Pension Collective Plan," with an enterprise annuity scale of 66.5 billion yuan, an increase of 6.9 billion yuan since the beginning of the year [3]. Group 2: Specialized Service Centers - The first "Pension Financial Service Center" was established in January 2025, marking a new phase of specialized and refined pension financial services [4]. - The bank has implemented seven exclusive services for elderly clients, including dedicated service windows and personnel, and has introduced additional unique services such as "Elderly Stations" and "Elderly Class" activities [4]. Group 3: Digital and Technological Innovations - The bank has developed an online service platform to assist elderly clients who may struggle with technology, including a simplified mobile banking version with larger fonts and essential functions [6]. - The "Respect for the Elderly" service interface was launched in smart counters, and various apps have been optimized for elderly users, enhancing their financial service experience [6]. Group 4: Consumer Rights Protection - The bank has established a comprehensive consumer rights protection system, focusing on mechanisms for dispute resolution, knowledge education, and digital empowerment [7][8]. - A dedicated consumer protection management system has been developed to ensure proactive monitoring and management of consumer rights issues [9]. Group 5: Community Engagement and Education - The bank has created a financial education system targeting key demographics, including new citizens, youth, the elderly, and rural residents, to promote financial literacy and risk awareness [10][12]. - Engaging community activities, such as "3.15 Day" events and educational workshops, have been organized to enhance public understanding of financial products and consumer rights [12][14]. Group 6: Commitment to Social Responsibility - The bank emphasizes its commitment to serving the public, especially during emergencies, by providing timely support and services to those in need [19][20]. - Initiatives such as community service activities and financial education campaigns reflect the bank's dedication to improving the lives of citizens and fulfilling its social responsibilities [18][20].