Core Insights - Recently, Mixue Ice City Co., Ltd. announced the acquisition of a 53% stake in Fresh Beer Fulu Family for approximately 297 million RMB [1][3] Group 1: Company Overview - Fresh Beer Fulu Family was established in October 2018 and is managed by Jia Rongrong, with a business scope that includes daily necessities and medical device sales [3] - The company has undergone a capital increase from approximately 5.28 million RMB to about 6.63 million RMB in September 2023, reflecting a growth of approximately 25.64% [3][4] Group 2: Business Operations - The store operates from 11 AM and offers various flavors of beer priced between 4.9 RMB and 9.9 RMB, indicating a diverse product range [1] - Fresh Beer Fulu Family has made investments in four companies, including Hunan Fresh Beer Fulu Family Wine Co., Ltd. and Zhengzhou Peipei Fresh Catering Management Co., Ltd. [3][5]
蜜雪冰城收购啤酒公司 店员：从4块9到9块9价格亲民
Sou Hu Cai Jing·2025-10-16 03:43