Core Viewpoint - The company,欢乐家, has officially launched its coconut processing project in Indonesia by acquiring assets from PT PRIMA COCO INDONUSA for approximately 38.709 million RMB, aiming to enhance its raw material supply and supply chain competitiveness despite facing declining sales and profitability pressures [1][2]. Investment Details - The investment involves purchasing land, factory, and equipment from PRIMA COCO for 900 billion Indonesian Rupiah (approximately 38.709 million RMB) [2]. - The total investment for the coconut processing project is capped at 21 million USD, which includes various asset acquisition methods and operational costs [2][4]. - The acquisition includes land use rights and factory assets located in Medan, Indonesia [2]. Operational Implications - The acquisition is expected to strengthen the company's upstream supply chain and diversify its product offerings, particularly in fresh coconut juice and related products [3]. - Employees from PRIMA COCO will transition to the newly established subsidiary, 印尼欢乐家 [3]. Financial Context - The funding for this acquisition will come from the subsidiary's own or raised funds, with the parent company increasing its registered capital from 17 million USD to 38 million USD [4]. - As of mid-2023, the company reported cash reserves of 493 million RMB, with short-term and long-term borrowings totaling 191 million RMB and 112 million RMB, respectively [4]. Current Challenges - The company is experiencing significant declines in sales, particularly in its core coconut juice and canned fruit segments, with projected revenue drops of 3.66% and 11.51% for 2024, and even steeper declines of 19.86% and 23.87% in the first half of the year [6]. - The company faces low production capacity utilization rates, with only 37% for beverages and 38% for canned goods, indicating underperformance in its operational efficiency [6]. - The decline in sales is attributed to channel reforms and changes in product structure, leading to a significant reduction in the number of distributors [7]. Cost Pressures - Rising raw material costs have further strained profitability, with procurement prices for coconut products increasing by over 30% year-on-year, resulting in a 6.33 percentage point drop in gross margin [7][8]. - The overall expense ratio has increased from 23% to 24%, contributing to a net profit decline to 18.5525 million RMB, with a net profit margin of only 2.48% [8].
欢乐家3870.9万投资印尼椰子加工项目 经销商减少椰子汁销量大幅下滑下能否收到预期回报？